OverviewBackgroundTesting & IdeationRedesignRetrospective


UX Design
Project Overview
Journey is a social networking platform that brings together content creators and vibrant communities of shared passions and hobbies. My role as a UX/UI design intern consisted of redesigning many features of the application including the creator landing page, community feeds, member profiles, and designing a new features to host community events.
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My Role
UX & UI Design intern
4 months
Shenghan Gao
Bijou Kim
Figma, Figjam, Miro


Over the course of 16 weeks I was at Journey as a UX/UI Design intern, I had the opportunity to work on a few different projects of my choice. My most significant projects were the User Profile Page and Journey Landing Page for web.

What is Journey?

Journey is a mobile social networking platform that brings together communities. Two primary users of the app include content creators and their audience. Our target audience included young adults, primarily college students.

Users can follow content creators of their shared interests and hobbies, be inspired from daily content, and discover tightly knit communities that support one another in their journey of achieving their goals and milestones!

Testing & Ideation

First Step: User Testing

Journey has two types of users: content/community creators, and community members. When I onboarded, there was only a creator view. For my first project, I designed a simple member profile view and updated the existing features in the UI.

Through usability testing, we discovered the following insights from active members of their respective communities and content creators of different social media platforms.

Users experienced friction on the journey creation page, which hindered their ability to create more goals and milestones.
Users struggled to edit their goals and link their posts into their journey.
60% of users reported that they felt their profile did not effectively showcase their personalities and interests.
40% also reported that they did not get a sense of other users' personalities.
75% of content creators felt overwhelmed at the amount of information on the content creators' landing page.
This was an indication that the webapp flow was not engaging and needed a revamp.

My design process was lead by the following goals:

Create a user friendly, intuitive user journey tracking experience
Design easy navigation and intuitive interactions across the features
Create a visually appealing information hierarchy to encrease engagement


User Profile Content

Using Journey's design system and components, I designed the frames below which outlines a user's profile page. Users can edit basic personal information

From our usability testing, one of the main insights was:

60% of users reported that they felt their profile did not effectively showcase their personalities and interests.

As a solution, we created the Profile Reels feature.

This feature showcases six main photos on the front page of their profile, allowing them to share their interests, personalities, and passion to their community and potential connections!

Journey Tracking

Another main feature of Journey is goal tracking. Users can create milestones or 'journeys' that outline their goals in a particular hobby, and post photos to track their progress.

There was a pain point of users having to navigate back and forth from their journey page and photo posts when updating their milestones. Before this design, if a user wanted to add an existing post into their journey, they were required to navigate back into the gallery. This design creates a frictionless interaction allowing users to post directly into their journey.

Posting directly into a Journey

Editing a Journey's privacy settings and managing content

Creators' Landing Page

For my second project, I redesigned Journey's creator landing page to create a more engaging user experience. The purpose of the creators' landing page is to introduce the idea of becoming a creator on the Journey app. It displays the perks and benefits of becoming a creator, and what the onboarding process will look like.

Original Design

The original design was very text-heavy. The typography was too heavy, detracting from the visual elements on the website.

Some phrases needed rewording to more effectively deliver our message to potential content creators.


Text styles were updated to establish a heavier hierarchy between the heading and body text. The body text was too large in comparison to other elements, which was distracting for many users. Instead of static images, I suggested the idea of having dynamic visuals including interaction clips and GIFS. This would engage the user more effectively and stir up curiosity for the features that the app offers.

Consistent properties were carried over into the redesign, using the same typography, color, and layout from the design system.



This internship was an extremely rewarding experience that helped me grow in many areas as a UX designer. I had the opportunity to experience many things for the first time, including solving problems of many different scales, presenting my designs to a team, and organizing design handoffs to developers. I was given the freedom to dapple in many different projects and areas, which helped me discover my areas of strength and weaknesses as a designer. Here's what I learned:

✨ I enjoy design and problem solving rather than focusing too much of my energy researching growth methods.
✨ I have a habit of taking on too much workload and responsibilities. This hinders my ability to work  effectively and efficiently.
✨ I am very meticulous and detail-oriented.

The most important lesson and takeaway I learned from my time at Journey is that the UX design process is not linear. Throughout academia and self study, I thoroughly learned the UX process in rigid, organized steps. However, with the hands-on experience of designing solutions and working for a start-up, I was able to embrace this non-linear process and learn to trust my skills and process no matter how rocky the journey was in between. I am looking forward to continue to grow and apply these skills into my future opportunities!