Over the course of 16 weeks I was at Journey as a UX/UI Design intern, I had the opportunity to work on a few different projects of my choice. My most significant projects were the User Profile Page and Journey Landing Page for web.
Journey is a mobile social networking platform that brings together communities. Two primary users of the app include content creators and their audience. Our target audience included young adults, primarily college students.
Users can follow content creators of their shared interests and hobbies, be inspired from daily content, and discover tightly knit communities that support one another in their journey of achieving their goals and milestones!
Journey has two types of users: content/community creators, and community members. When I onboarded, there was only a creator view. For my first project, I designed a simple member profile view and updated the existing features in the UI.
Through usability testing, we discovered the following insights from active members of their respective communities and content creators of different social media platforms.
My design process was lead by the following goals:
Using Journey's design system and components, I designed the frames below which outlines a user's profile page. Users can edit basic personal information
From our usability testing, one of the main insights was:
As a solution, we created the Profile Reels feature.
This feature showcases six main photos on the front page of their profile, allowing them to share their interests, personalities, and passion to their community and potential connections!
Another main feature of Journey is goal tracking. Users can create milestones or 'journeys' that outline their goals in a particular hobby, and post photos to track their progress.
There was a pain point of users having to navigate back and forth from their journey page and photo posts when updating their milestones. Before this design, if a user wanted to add an existing post into their journey, they were required to navigate back into the gallery. This design creates a frictionless interaction allowing users to post directly into their journey.
Posting directly into a Journey
Editing a Journey's privacy settings and managing content
For my second project, I redesigned Journey's creator landing page to create a more engaging user experience. The purpose of the creators' landing page is to introduce the idea of becoming a creator on the Journey app. It displays the perks and benefits of becoming a creator, and what the onboarding process will look like.
Original Design
The original design was very text-heavy. The typography was too heavy, detracting from the visual elements on the website.
Some phrases needed rewording to more effectively deliver our message to potential content creators.
Redesign
Text styles were updated to establish a heavier hierarchy between the heading and body text. The body text was too large in comparison to other elements, which was distracting for many users. Instead of static images, I suggested the idea of having dynamic visuals including interaction clips and GIFS. This would engage the user more effectively and stir up curiosity for the features that the app offers.
Consistent properties were carried over into the redesign, using the same typography, color, and layout from the design system.
